Comixology's business model was working (really well)
On Saturday, u sers found that Amazon had gutted the app, killed one-touch buying, and in doing so, alienated publishers and rabid readers alike. Robertson reported:Ī Comixology spokesperson confirmed that its brand and apps aren't going away in the foreseeable future, saying that the companies would likely find ways to make Comixology and Kindle work better together. The Verge's Adi Roberton was told by Comixology that the app would remain safe, even unchanged. " We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers," Amazon VP of content acquisition and digital publishing David Naggar said in a statement accompanying the acquisition. So it wasn’t a huge surprise when Amazon announced it was buying Comixology last month.Īs with many acquisitions, neither company really spelled out what that meant for consumers. In 2013, the company announced that it was the top-grossing non-game iPad app for the year. By September, it was in the top ten of the highest-grossing apps in the App store, and remained in that upper echelon for the next two years.
Not unlike iTunes, Comixology allowed readers to search and buy comics with a flick of the finger, saving a trip to the brick and mortar store and (more importantly) possible embarrassment from looking like a comics newbie.Ĭomixology began showing its dominance in the app market place at the beginning of 2011. For the last two years, people have been buying comics like they do their music - in pajamas (optional), on a tablet, and mostly through a specific app called Comixology.
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